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LOOKING TO EXHIBIT AT THE COTTAGE & BACKYARD SHOW?

The Cottage & Backyard Show is a unique showcase of cottage and backyard products and services in the National Capital region, perfectly timed to celebrate and embrace spring and summer cottage and outdoor living. After a long winter we all long for fresh air and the rebirth of our outdoor life.

You will find everything here you need to exhibit at The Cottage & Backyard Show; visitor demographics, space prices and show services included, floor plan, and an application form. 

Targeted and upscale consumer events such as The Cottage & Backyard Show are the only proven form of “permission marketing” where homeowners pay an entrance fee to meet hundreds of companies to compare products and services in one convenient place. These pre-qualified buyers attend our shows with the expectation of making specific decisions and purchases.

 

Show Location

EY Centre
4899 Uplands Dr., Ottawa

2017 Visitor Demographics

Our attendees were asked to complete a survey upon exiting our last show.  Here are some of the results.

Visitor Demographics 2017

Cliquez ici pour renseignement en français

 

Age Groups

  • Under 25 2%
  • 25 to 44 25%
  • 45 to 54 35%
  • 55 to 64 31%
  • 65+ 7%

Language most spoken at home

  • English 87%
  • French 13%

Location of residence

  • Ottawa East 19%
  • Ottawa West 22%
  • Ottawa South 17%
  • Ottawa Centre 4%
  • Gatineau Region 8%
  • Outside Ottawa-Gatineau 30%

Education level

  • University graduate 53%
  • College graduate 36%
  • Some post-secondary 6%
  • High school 5%

Ottawa homeowners earned the second highest median total family incomes in Canada* 

  • Calagary 104,5300
  • Ottawa 102,020
  • Edmonton 101,470
  • Toronto 75,270
  • Montreal 75,010
  • Vancouver 76,040

 *Statistics Canada 2014 survey

Other Statistics:

  • 42%   own a cottage
  • 19%   own land that they will be building on
  • 12%   in the market to purchase a cottage or rural property
  • 56%   plan on purchasing garden products
  • 25%   plan on purchasing lawn or garden equipment
  • 28%   of attending cottage owners are planning a renovation project this year
  • 35%   plan to buy  furnishings and/or decorative products
  • 28%   plan to buy a boat and accessories
  • 96%   rated The Cottage and Backyard Show as “good”, “very good” or  “excellent” 

$100,000+ Bilingual Multimedia Marketing Campaign

Advertising Campaigns

Print:

  • The Ottawa Citizen – English
  • The Metro – English
  • The West Quebec Post – Bilingual
  • Bulletin Aylmer – Bilingual
  • The Pontiac Journal – Bilingual

Radio:

  • Bell Media Radio: Majic100, Country 94, 580CFRA, TSN1200 – English
  • Rogers Radio: CHEZ, KISS, Country101, JackFM – English
  • Newcap Radio: LIVE 88.5 – English
  • Cogeco Radio: Rythme 97.1, 104.7 Outaouais – French
  • Evanov Radio Group: Jewel 98.5 – English (targeting 55+ audience)

Online Media/ Digital Advertising

  • Post Media Network – English
  • The Metro Online – English
  • Facebook – English & French
  • Instagram – English & French
  • Google AdWords – English & French

Outdoor Advertising

  • Outdoor Signs 
  • Postering service in Ottawa-Gatineau
Public Relations & Social Media

Traditional Editorial Content & Public Relations:

  • Rogers Daytime Ottawa – English, Entre-Nous – French)
  • CTV: Ottawa CTV Morning Live – English
  • The Ottawa Citizen – English
  • CBC Radio – English
  • 1310 News – English
  • 580 CFRA – English

Online Promotion & Social Media:

  • Boosted Facebook Posts 
  • Website Guest Blogs 
  • Exhibitor Features Online 
  • Custom Prizing & Promo ie: #MallowMadness
  • Postering Service all across Ottawa-Gatineau

Electronic Direct Mail

  • Discount admissions to more than 20,000 past show visitors and more than 1,000 Ontario and Québec cottage lake association contacts within a 2-hour drive of Ottawa-Gatineau
  • VIP Trade-Only Invitations, for a free admission, 10,000 industry professionals, including; home/cottage builders, architects, interior and landscape designers, building and landscape contractors, interior decorators, real estate agents, and property/hotel/restaurant managers

The 2018 Cottage & Backyard Show will provide you with:

  • Face-to-face contact with well-defined and pre-qualified homeowners and cottagers
  • Exposure through a $100,000+ multi-media bilingual advertising and public relations campaign
  • 10 guest passes for distribution to your customers
  • Additional guest passes at a discount (pay only for the ones used)
  • Your company name, booth #, phone #, and website in the show guide and on our website
  • Five (400 sq. ft. or less) to 10 (401+ sq. ft.) full-show employee badges
  • One 3-day parking pass per exhibitor
  • 8′ draped exhibit back walls and 3′ side walls for your exhibit
  • Fork lifts and dolly service and limited storage for crates and boxes
  • Carpeted aisles and additional show decor
  • No disruptive microphone sales from neighbouring exhibits
  • A friendly, professional, and experienced show management team

Exhibitor responsibilities include:

  • Exhibit floor-covering (required)
  • Liability insurance (required)
  • Electrical supply/services and lighting if required
  • Additional staff parking passes
  • Water supply/service for bathtubs, hot tubs, spas, etc.

The 2018 Cottage & Backyard Show will heavily promote the products and services our visitors are interested in seeing, touching, and buying, including: 

Le Salon du Chalet et de l’Arrière-­Cour 2018 promouvra fourtement les derniers produits et services dont nos visiteurs s’intéressent à voir, à toucher, et d’acheter, y compris (lien des produits et services en francais):

 

  • Alternative Energy
  • Antiques
  • Apparel and Footwear
  • Aquatic Weed Control
  • Architectural Cottage Design
  • Artists
  • Arts, Crafts and Gifts
  • Automotive
  • Awnings & Canopies
  • Barbecue products and services
  • Boats – motorized
  • Bugwear
  • Builders
  • Building products and services
  • Bunkies and sheds
  • Camps
  • Canoes, Kayaks, SUPs and accessories
  • Communications and technology
  • Cottage rentals
  • Decking and railings
  • Décor accessories; interior and exterior
  • Docks and accessories
  • Educational product and services
  • Environment products and services
  • Fencing
  • Financial services
  • Fire pits
  • Fireplaces and woodstoves
  • Fishing equipment and supplies
  • Flags and flagpoles
  • Flooring
  • Food and beverage
  • Foundation products and systems
  • Furnishings – indoor and outdoor
  • Games and toys
  • Garage doors, floors and storage systems
  • Garden products and landscaping
  • General contractors
  • Generators
  • Geothermal systems
  • Government, associations and charities
  • Gutter protection
  • Hammocks
  • Health and wellness
  • Heating, ventilation and air conditioning systems
  • Home/cottage inspection services
  • Home entertainment
  • Hot tubs, saunas and spas
  • Household products and services
  • Inclined elevators
  • Insulation
  • Insurance
  • Kitchens and appliances
  • Lighting
  • Maps and charts
  • Media
  • Off-road vehicles
  • Outdoor accessories
  • Pest control
  • Pet products
  • Pools
  • Power equipment
  • Real estate
  • Roofing
  • Roofing
  • Sailboats
  • Screens and screened enclosures
  • Security and fire protection
  • Siding
  • Signs
  • Sporting goods and outdoor gear
  • Stand up paddle boards and accessories
  • Sunrooms and gazebos
  • Toilets
  • Tools and accessories
  • Travel & Tourism
  • Waste water treatment
  • Water systems and accessories
  • Water sports and toys
  • Windows and Doors
  • Wood care paints and stains

Exhibitor Inquiry Form

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